Pinay Power—Successful Businesses Owned by Filipinas

Girl Power. Women Empowerment. We call it, Pinay Power. 

Ayon sa MasterCard Index for Women Entrepreneurs Report, the Philippines ranks ninth worldwide for having the best economy for female entrepreneurs.

Another report from World Bank states that the Philippines has 81.25 scores in Women, Business, and Law Index. This score gave us a fourth place amongst ASEAN nations. This score is also a good sign being close to 100 suggesting that women and men enjoy equal rights when it comes to business in the country. 

Dahil diyan, we put on the stoplight three amazing  and inspiring Filipina entrepreneurs whose businesses started small yet  stood through the years,  and are now household names as well as vital part of our everyday living. 


1. Socorro Ramos – National Book Store

The Success Story of National Book Store's Socorro Ramos - Business News  Philippines

Nagsimula si Socorro Ramos sa industriya ng publishing and retail bilang salesgirl sa isang maliit na  bookstore. Sa edad na 19, binuksan niya ang kauna-unahang National Book Store sa  Escolta with a capital of only  P200, selling books and school supplies to students. At that time, Manila was under the control of the Japanese, who imposed censorship on books and periodicals. Para makabawi, nagtinda rin siya ng kandila at mga sabon.  


After the post-war boom proved profitable for the company, ushering in bigger revenues,  nakapagtayo siya ng isang nine-story building along Avenida.  Sa edad na 97 ngayon,  naniniwala pa rin si Socorros sa “hands-on approach” pagdating sa negosyo. She even designed the company’s logo herself.


2. Milagros, Clarita, and Doris Leelin – Goldilocks

Goldilocks: From A Single Store Into Over 600 Outlets Around The Globe

Nagsimula ang Goldilocks sa hilig sa baking ng magkapatd na sina Milagros and Clarita Leelin.  From the  love for  baking, they decided to pursue it into business with the help of their sister-in-law Doris.  With only two cake displays and ten employees, Milagros, Clarita, and Doris Leelin started Goldilocks at a 70-sq-m building space in Makati.  Taong 1991,  nagsimula ang franchising program ng Goldilocks.  Sa ngayon may mahigit 400 stores sa buong bansa at may branches din sila  sa Amerika, Canada, at  ibang bansa sa  Southeast Asia.  From a modest capital of P66,000, Goldilocks is now a multi-million food enterprise with more than 4,000 employees.


3. Socorro Alejandro- Papemelroti

A Tribute to Socorro Alejandro

Mahigit 50 years ago, sinimulan ni Socorro Alejandro ang maliit na family business na Papemelroti sa ground floor ng maliit nilang apartment sa Tomas Morato.  She was able to do this while raising  five children while her husband goes to work in Makati.  

She not only set up a store but also started “manufacturing products”.  Ayon sa kwento ng anak ni Socorro na si  Robert ang pangalan na Papemelroti started out as a joke, from the syllables of our their names PAtsy, PEggy, MELdy, RObert and Tina. Pero dahil sa determinasyon at pagpupursige ng kanilang ina,  nakatayo pa rin ang maliit na negosyo nila hanggang ngayon.   

Isinulat ni Robert ang post na ito to honor his mother: 

“My mother taught us to pitch in to help with the business. We grew up in an apartment, a home full of creativity, and never ending ideas and projects. Growing up with papemelroti was not glamorous. Our business was not a traditional enterprise that was streamlined with sales forecasts etc. Our business was more of a day to day miracle. More so now that we have survived 50+ years in the retail industry.

This post is a celebration of my mom’s birthday: January 12. 


This post is also a celebration of the Filipino women – OFW’s, single mothers, women who have palengke stalls, women kasambahay, women who set up sari sari stores, teachers, women who set up online stores, artists, office workers and so many others. 


So many strong Filipino women working hard for their families making a difference in the society. 

Come 2022, I am hoping that a strong woman by the name of Leni will lead our nation towards goodness for the WHOLE Filipino nation. Walang iwanan. “

Sa isa sa mga Go Negosyo Talks kamakailan lang,  nabanggit ng ilang ekonomista that being the only woman in the 2022 presidential race, VP Leni Robredo’s candidacy will be significant, considering women make up 90 percent of the country’s small entrepreneurs. VP Leni has the unique chance to help and inspire all the nanays out there who turned to entrepreneurship to improve their lives.

Naibahagi rin ni  VP  Leni ang pag suporta niya sa small businesses sakaling mahalalal siya. She  plans to give MSMEs (micro, small and medium enterprises) better access to credit, integration into public procurement programs, and the resources for infrastructure that will help them adapt to the new normal.


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